The Instagram app is growing by leaps and bounds as individuals, organizations and businesses share information in the hope of attracting followers. To some people having a large number of Instagram followers boosts their ego and is a sign of their growing social status. To others their large and growing number of followers on Instagram is a business opportunity. It enables them to make lucrative deals with advertisers. A third way people look at the growing number of Instagram followers is that they are offering helpful, meaningful information that’s resonating with a growing audience.

Why You’re On Instagram

The reason you are on Instagram plays an important role in deciding whether or not it’s worth it to buy Instagram followers. For people trying to impress their peers, friends or fans and boost their egos, buying followers may be worth it. People may look at the number of followers you have and think you are very popular and important. The may even treat you with more deference and respect. If that’s your goal, then buying Instagram followers is a good investment.

Attracting Advertisers

If you are trying to attract more followers and paying advertisers to your Instagram feed, then paying to inflate the number of followers you have, through a popular site like, can be an effective short-term strategy. Some people’s interest in an individual’s or business’ Instagram account is sparked when they see it has lots of followers. This can add to the real total of followers they have. Advertisers are more likely to agree to a deal to put their products or services on an account with many followers. However, if the content isn’t engaging and the followers turn out to be bots, the advertisers will flee.

Developing An Engaged, Enduring Following

If the reason you created an Instagram account is to share valuable, meaningful information with people that can benefit from it and care about what you’re offering, buying followers is a waste of money. Many paid followers are bot and inactive account that will never like or comment on your posts. And they will either be removed from your account or fall off. Plus this type of followers can ruin your credibility with both the people that are interest in your message and potential advertisers. That can be a high price to pay for a temporary bump in your number of followers.

For people and businesses trying to grow their brand online, using paid followers to jumpstart their Instagram account is risky at best and can be disastrous in the long run. If the followers are not purchased from the right source, then it’s a complete waste of money. Using this type of aggressive tactic to get speedy results and be instantly famous can backfire. It best to take the time to gradually build up real followers. Many sponsors look at engagement and growth trajectory before becoming involved.

Ideally, you should get to know your audience, engage them by sharing great content and relevant Instagram hashtags. This will help you to cultivate a large and growing following that’s genuinely interested in engaging with you or your business.